Cutting footprint is not a mindless game.

Cutting footprint is not a mindless game.

Cutting footprint is not a mindless game. It is taking conscious action to choose best for ecology, over and over, again. To create with the intent to save, and regenerate a new platform for a true sustainable way. This takes repetition every single day.Thinking for...
We all own it.. stuff.

We all own it.. stuff.

Innovating through the flex of considerate minded choosing.We all own it.. stuff. Industry punps it out like a machine so piecing in whole multiples diminishes wasting. It’s really not enough for me though.. I see deep. Create with flex. Give range and power and...
We all owe it.

We all owe it.

Working for sustainable shift. We ALL owe it. When you see people in the world actively serving it, it’s easy to comprehend the scale needed to impactfully turn it. This isn’t a job for one. Scientists, activists, ecologists, farmers the indigenous.. so many have...
Three to ones.

Three to ones.

Three to ones. So I figure with the fashion industries current estimated dump rate of 100 BILLION units per year globally.. we best start piecing in multiples to start sustainably saving. Whole multiples at that, because sustainably speaking means counting every...
STaring ecocide in the face

STaring ecocide in the face

We are staring ecocide smack center face but hey… we’re still stylishly trendy and economically on pace.Industry has produced to such extreme amounts that it leaves us a never ending supply of “stuff” to recreate and innovate with and we cannot afford to stop. Not...